"Journalism is storytelling with a purpose. It should do more than gather
an audience or catalogue the important. For its own survival, it must
balance what readers know they want with what they cannot anticipate but
need. In short, it must strive to make the significant interesting and
relevant. The effectiveness of a piece of journalism is measured both by
how much a work engages its audience and enlightens it. This means
journalists must continually ask what information has most value to
citizens and in what form. While journalism should reach beyond such
topics as government and public safety, a journalism overwhelmed by
trivia and false significance ultimately engenders a trivial society."
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